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Introduction To Doing Business In Africa

Learn about the opportunities, the challenges and the drivers of doing business in Africa

Enrollment is Closed

About This Course

This business and management course, designed by Youssef Lahlou and Tawhid Chtioui, takes an inter-disciplinary approach to understanding the context and opportunities of doing business in Africa. You will learn about the reality of Africa's economic boundaries, understand the causes of risk, how to identify emerging opportunities and learn how to implement and develop value propositions from Africa's most successful entrepreneurs.

This course takes a unique approach mixing academic contents with hands-on testimonies of major entrepreneurs and experts from all across Africa. We hope that you will leave this course with a deeper understanding of the African economic and social context, and how to built a business that effectively tackles African needs.

Main Objectives

  • Understand the current issues faced by Africa, as a diverse regional economy
  • Grasp Africa’s dynamics (growth drivers / risks)
  • Develop the main challnges confronting the African continent
  • Identify the main opportunities and threats for companies wishing to do business in and with Africa

Module 1

  • Trends and economic growth patterns
  • key growth drivers

Module 2

  • Opportunities and risks
  • Competitiveness and attractiveness

Module 3

  • Main challenges confronting the continent
  • Development scenarios


No requirements needed.

Meet the instructors

Youssef Lahlou

Youssef LAHLOU

Youssef Lahlou, Expert@emlyon business school Casablanca campus, has more than 10 years of experience in strategy and consulting in Morocco and internationally. He is currently Managing Partner at Accuracy Intelligence, an independent consulting firm dedicated to supporting its clients in carrying out their development projects in Morocco and Africa.

Before founding Accuracy Intelligence, Youssef was Principal in the strategy and development division of Casablanca Finance City Authority, where he was responsible of developing and managing its network of African partners and monitoring the competitive and strategic intelligence activities. Prior to this experience, Youssef worked in strategy and management consulting at BearingPoint in Paris.

Youssef holds a “Grande Ecole” business degree from emlyon business school.

With the testimonials of several experts and business leaders talking about their experiences in different African contexts :

Photo Hafsat Abiola

Hafsat Abiola

Councillor of the Future Council and responsible of investment and trade in the Ogun State Government - Nigeria

Photo Camara Sanaba Kab

Camara Sanaba Kaba

Minister for Social Welfare and the Advancement of Women and Children - Guinea

Photo Candide Leguede

Candide Leguede

President of the Federation of Women Entrepreneurs of ECOWAS - Togo

Photo soukaina ndiaye ba

Soukeyna Ndiaye Ba

Executive Director at INAFI international - Senegal

Photo Adil Douiri

Ismail Douiri

Co-CEO AttijariWafa Bank

Photo khaled ben jilani

Khaled Ben Jilani

Senior Partner, AfricInvest

Photo Skander Oueslati

Skander Oueslati

Senior Partner and Co-Head of Sub-Saharan Africa at AfricInvest Group

And several other interviews…


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