Introduction To Doing Business In Africa

Learn about the opportunities, the challenges and the drivers of doing business in Africa

Enrollment is Closed

About This Course

This business and management course, designed by Youssef Lahlou,Expert@emlyon and Tawhid CHTIOUI, Professeur and Dean Africa of emlyon business school, takes an inter-disciplinary approach to understanding the context and opportunities of doing business in Africa. You will learn about the reality of Africa's economic boundaries, understand the causes of risk, how to identify emerging opportunities and learn how to implement and develop value propositions from Africa's most successful entrepreneurs.

This course takes a unique approach mixing academic contents with hands-on testimonies of major entrepreneurs and experts from all across Africa. We hope that you will leave this course with a deeper understanding of the African economic and social context, and how to built a business that effectively tackles African needs.

Main Objectives

Understand the current issues faced by Africa, as a diverse regional economy
Grasp Africa’s dynamics (growth drivers / risks)
Develop the main challnges confronting the African continent
Identify the main opportunities and threats for companies wishing to do business in and with Africa

Module 1

Trends and economic growth patterns
key growth drivers

Module 2

Opportunities and risks
Competitiveness and attractiveness

Module 3

Main challenges confronting the continent
Development scenarios

Requirements

No requirements needed.

Meet the instructors

Youssef LAHLOU

Youssef Lahlou, Expert@emlyon business school Casablanca campus, has more than 10 years of experience in strategy and consulting in Morocco and internationally. He is currently Managing Partner at Accuracy Intelligence, an independent consulting firm dedicated to supporting its clients in carrying out their development projects in Morocco and Africa.

Before founding Accuracy Intelligence, Youssef was Principal in the strategy and development division of Casablanca Finance City Authority, where he was responsible of developing and managing its network of African partners and monitoring the competitive and strategic intelligence activities. Prior to this experience, Youssef worked in strategy and management consulting at BearingPoint in Paris.

Youssef holds a “Grande Ecole” business degree from emlyon business school.